Overview

The World Paywall Speed-Building Championships is a high-energy developer competition hosted by RevenueCat. Developers race to recreate real-world paywalls using RevenueCat Paywalls V2 — the fastest, most accurate builders will compete in a live-streamed qualifier, with finalists flown to compete in New York City.

Ask

As a freelance designer at Klutch Studio, I was responsible for developing a cohesive visual identity and design system that seamlessly integrated WWE belt-inspired aesthetics with eSports tournament branding.

Solution

A logo was designed to serve a dual purpose — not only as a visual identity but also as a WWE-style championship belt buckle. The Key Visual incorporated brackets as a nod to coding, which became central elements in the animation of tournament graphics, a promotional video, and an animated billboard displayed in Times Square, New York.

What I did

Visual Identity,  Brand Guidelines, Logo, Motion, Tournament Graphics and Social Media.

Agency - Klutch Studio