Overview

In an industry still heavily influenced by the "old boy" network, where opportunities are often granted based on connections, Ritchie & Associates are dedicated to fostering innovation, driving change, and promoting social inclusion and mobility within the insurance sector.

Ask

Ritchie & Associates required an identity based on their targeted and creative approach in providing technical knowledge and talent acquisition.

Solution

The logo's icon is based upon a lower case 'r' positioned within a plus symbol representing how Ritchie & Associates can add to an organisation through training and recruitment. It also conveys the targeting of opportunities within a company to maximise their growth potential.

What I did

Logo, Typography, Colour Palette, Image Library, Brand Guidelines , Social Media, Website and Iconography.