Overview

PlayJam, the world’s leading cross-platform games network for Smart TV offers developers a true one-stop-shop solution to publish and monetize content in millions of homes worldwide via its end-to-end TV gaming platform.

Ask

The previous PlayJam identity had become light-hearted, frivolous and lost alongside the gaming content it housed. I was approached to create an identity that was more sophisticated, tech-orientated and delineated from PlayJam’s content.

Solution

After reverting to the original, cleaner PlayJam icon a bespoke wordmark was created along with an updated lockup. This was applied across the Smart TV UI via tactile interface and then across all other channels and touchpoints.

What I did

Logo, Typography, User Interface and UX, 3D and Compositing, Iconography, Brand Guidelines, Website, Animation and Printed Materials.