Overview

Kindred Group has brought together a number of successful online gambling brands, forming one of the largest gambling companies in the world.

Ask

Working specifically on the 32Red brand I was tasked to help overhaul the design of its gaming content so that it would be in line with the recent 32Red rebrand.

Solution

Key visuals were designed by creating lockups in the brand font Montserrat Extra Bold Italic. These were then extruded in Cinema 4D and placed within environments reminiscent of game shows using elements such as neon lighting and dry ice within dramatic environments.

What I did

Typography, 3D and Compositing and Digital Assets.