Overview

The Hippo Motor Group is an award winning company which offers used and new car sales, leasing, finance and prestige services.

Ask

After re-locating to new premises in Blackburn, the Hippo Motor Group required a new identity which suited its contemporary setting.

Solution

After initial consultations with the client it was decided to avoid using the existing Hippo icon which could be deemed slow and cumbersome. In its place a dynamic wordmark was created which sub brands could be tagged on to.

What I did

Brand Workshop, Logo , Typography, Animation, Websites and App.