Overview

Gameroo specialises in gaming-related services and products. Their offerings include a mobile-first peer-to-peer resale marketplace for buying and selling pre-owned console games and Blu-rays, aiming to provide consumers with competitive prices compared to high street retailers.

Ask

Build a brand identity that’s fun, playful, cool and will ultimately appeal to both casual and serious gamers.

Solution

After consulting with the client, I developed a dynamic brand identity centered on a “G” formed by two directional arrows, enhanced with a bold, vibrant gradient.

What I did

Logos, Typography, Animation, App, Brand Guidelines, Website and Printed Materials.