Electra’s technology, content management and aggregation services enable a whole host of entertainment, information, social networking and advertising to be delivered across a range of set-top boxes and TVs. My brief was to create an identity that appeared sophisticated and contemporary to be used across a wide range of media. The solution was a logotype that drew reference from an electronic wave and the Greek origins of the name Electra.

Business cards

Stationery set

Letterhead & brochure

Promotional brochure

Website

Promotional video