Overview
Checkstep needed a refreshed brand and digital presence to reflect their maturity and establish their position as leaders in AI-powered trust and safety solutions, while creating a strong foundation for pipeline and revenue growth.
Ask
Working as a freelance designer for the agency Klutch Studio, I was brought on-board to help create a visual identity that differentiated it from Checkstep’s competition.
Solution
The identity system was based around the idea of content (or selected imagery) being filtered by using a simple grid system which proved a highly flexible system across all channels. The logo’s icon was adjusted to give it more weight along with an updated, more contemporary wordmark.
What I didVisual Identity, Brand Workshop, Logo, Brand Guidelines, Typography, Social Media and Printed Materials.
Website
Social
